Are you overlooking these crucial video sales letter techniques?
Video is in. Everyone’s doing it. But most people are missing the key ingredients to make them into profit centers.
In this short article, I’ll show you the 6 PROVEN tips for making a rock solid VSL. So, you can sit back and watch the leads flood in.
The keys to A VSL
Before writing your first VSL, decide what the goal of the video is. You’ll also want to have the length in mind. Roughly, 120 words equals 1 minute of content. Then you’ll want to brainstorm the structure of your video.
Will it be animated? Talking head? Slide show? Voice over? At least have a rough idea before you film it.
Principles of a successful VSL
Proven techniques that you can apply right now.
- SHOW. Don’t tell. If your product can be proven, show it. Demonstration is your best friend in salesmanship.
- To make something even more dramatic, use charts or graphs. Graphs are easy to create. You can even overlap your data to an existing graph to bolster your point.
- Make every piece of information valuable. Cut out useless fluff. Even if it makes the video shorter.
- Use short sentences and short words.
- Use easier vocabulary. It’s harder for people to understand longer words while watching videos. Since they’re being stimulated on two fronts. Make things easy.
- Use numbers. But limit it to one per sentence. Adding more will only confuse the watcher.
Putting it together
There you have it. Some proven VSL tips that I guarantee will work on your next video. Just applying one of these will make your videos more impactful.