About

With my years of experience in up-close-and-personal sales, I know what it takes for a customer to make a buying decision. That experience allowed me to gain tremendous insight into the reasons people buy.

What that means for you

Armed with that insight, I can put myself in your customers’ shoes—and write to them about the things they care about. Obvious, right? You’d think so, but all the poorly written “company-focused” copy out there tells a different story.

Writing as a passion

I’ve always liked to write, but for years, I never did much with it. But, after my stints in sales and digital marketing, I realized I could combine those specialties with my love of writing.

Relentless pursuit

Once those two things clicked, I devoured every book and course related to copywriting and digital marketing, and with each new successful project, I’ve further honed my writing craft.